Search Engine Optimization (SEO) is a vital component of any website. As a web designer or developer, it’s important you understand how SEO works. This article is an SEO basic info/guide for designers & developers, after reading this article you will clear about what is seo? & what it is for?
Just over 1 out of 10 people don’t think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised is about 24% don’t even know what SEO is! If you’re among the quarter of people who don’t know what SEO is or understand how it can help you, you should really read this article.
Why Should You Learn About SEO?
- SEO isn’t only for online marketers. As a web designer or front-end developer, most on-site SEO is your responsibility.
- If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Remember, besides visitors typing in ?www.yourwebsite.com? and backlink referrals; search engines are the only way people can find your site.
- SEO is also a value-added service. As a web designer/developer you can sell your SEO skills as an extended service.
How Search Engines Work?
First, let’s look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a ?web spider? or ?web crawler? that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.
When searchers enter a query in the search box of a search engine, the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.
What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say hey is this page RELEVANT or NOT?. The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages.
Your Job As a Search Engine Optimizer
Each search engine has its own algorithm in ranking web pages. Understanding the general factors that influence the algorithm can affect your search result position, and this is what SEO experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.
On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.
Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.
This is a basic guide for designers and developers. The main concern is the On-Site aspects. Secretly though, if you do your job right and design a beautiful site and/or produce useful content you’ll get Off-Site backlinks and social bookmarks without even lifting a finger.
If you have any type of query regarding SEO, then do hesitate to ask / comment on this article. You will get answers as soon as possible.