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Driven by purpose of empowering users & businesses,
Prismic Reflections® harness the power of strategic UX design: GoodFirms

By creating a strategic & human-centric experience, Prismic Reflections® is on the journey of empowering brands with their designs. It has become one of the trusted and reliable user experience firms delivering intuitive & user-friendly designs. Navigate through the profile of Prismic Reflections® below to gain a fresh perspective on what this business is all about:

Prismic Reflections®: A brief introduction

Founded in 2003, Prismic Reflections® is an award-winning UX UI Design Studio located in Nashik, Maharashtra, India. With their in-depth knowledge and experience in design space, they craft experiences that help companies make an impact in the competitive market space. The business comprises a talented team of thinkers and doers working together to solve the business challenges and simplify their customer’s life by design.

The firm consists of creative professionals who are from diverse backgrounds like Art, Creativity, Product Design, Management & Strategy etc. Prismic Reflections®, by pushing the boundaries in the design arena, have completed 1000+ projects till now. The company stands true to its vision to design experiences that transform businesses in a progressive way. They have won 10+ honors & awards in the last 17 years of their business. By focusing on the right process, technology and market opportunities, Prismic Reflections® follows its mission to become the best global design studio creating a highly impactful design.

GoodFirms research process

GoodFirms is a renowned B2B firm headquartered in Washington, D.C, where different companies are ranked. All the companies on the website are evaluated strictly on three parameters of Quality, Reliability, Ability before finally getting ranked on the website. GoodFirms evaluated Prismic Reflections® on the same parameters as mentioned earlier, and it came to notice that they have constantly been delivering great user experience to various industries.

User Experience Design for innovation, growth & success!

Great products always grab customer attention, and Prismic Reflections® work towards connecting with users by creating empathetic designs. Being a founder-led firm, what differentiates Prismic Reflections® is its ability to empathize with the Businesses and their Users at the same time. The Design process starts with the Discovery phase, with in-depth Analysis of – Business, Brand, Users, Product & the competition. Interviews with the Users and Business stakeholders from various departments (Marketing, Customer Support, Technology, Sales, etc) plays a critical part in gaining a 360 degree view. By defining strategy, architecture and creating an innovative design, the firm has designed digital products for many renowned firms. By creating a user-friendly design, the expert designers’ team empowers brands & helps to meet desired business goals.

Branding is another service offering they are extremely passionate about. Backed by indepth research and analysis, it lays the foundation and clarity in defining the Brand – Purpose, Vision, Mission, Personality, Voice, Positioning and Goals. Prismic Reflections® has worked in the space of digital product design – consumer applications, enterprise & SAAS applications, conversational UX and strategic corporate & marketing websites. Catering services to various industry niches, the firm puts all its efforts together to solve business problems & deliver best in class user experience using design as a strategic tool. GoodFirms spotlights Prismic Reflections® as one of the top user experience (UX) design companies.

Engaging & interactive application designing

Prismic Reflections® forte is to craft engaging experiences backed by indepth research & solid strategy. In a journey of 17+ years, they have collaborated with start-ups as well as established enterprises in tackling challenges like MVP launch, improving user engagement, adoption, conversions, retention & user satisfaction through strategic design.

The team of expert designers focuses on critical thinking, research, strategy & delivering high-quality interface designs. By working closely with business, the firm follows its own process with creativity, art, and science. Additionally, working strategically to create a brand identity for clients, Prismic Reflections® leaves no stone unturned when it comes to helping businesses to connect and communicate with their existing & potential customers. Due to the expertise and User-centric design approach, Prismic Reflections® is on GoodFirms radar as one of the top mobile app design companies in India.

Strategic yet human-centric brand

Working closely with clients, Prismic Reflections® prioritizes aligning brand’s positioning internally (& and then external) with stakeholders by performing various research methods.

Validating the facts with customer research, crafting solid experience strategy for business gives a clear roadmap to follow for desired success scenario. All the efforts backed by research and solid strategy translated into corporate & product websites, encourages the right set of customers to connect with brands and their products in a delightful manner.

So, for transforming businesses with strategic designs and guiding them to surge progressively, Prismic Reflections® is to shine on GoodFirms as one of the top web design companies.

About the author

Anna Stark is a staff writer with GoodFirms – a Washington D.C.-based B2B Research Company that bridges the gap between service seekers and service providers. Anna’s current role includes gauging companies’ performances and their key attributes and putting them into words. She firmly believes in the magic of words and is always on the lookout for new strategies and ideas that companies have gladly embraced, and then helps them shine a light on those to make their identities shine brighter.

Anna Stark

Dear web design community, where have you gone?

As Web craftsmen, we are living in exciting times today. The frenetic pace of evolution in our industry has created remarkable opportunities for our work. Our established set of design and coding practices is more comprehensive than it has ever been before. Our designs are becoming more usable, our code more scalable, our layouts more responsive. In fact, just by comparing our design processes to those from a decade ago, it’s remarkable to observe how quickly we’ve developed and honed our craft over all these years.

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However, the maturity of our industry is far from being complete. While producing a myriad of technological advancements, we have outpaced other developments along the way. These developments aren’t related to the lack of cross-browser standards support or technical downsides of the tools we are using. No, they have a different nature. They have emerged within our design community a community which is now so fertile and diverse that it is becoming increasingly difficult to ensure its professional maturity.

In fact, there are many issues that require a thorough, profound discussion within our industry, yet they are not properly discussed for one reason or the other. This article is based on my recent, often unrelated, observations of our community. It features my personal opinion on the problems we need to tackle and conversations we need to start to ensure its healthy evolution.

Where did the community spirit go?

I was very lucky to have experienced the development of the Web design community from its early days on. As a passionate newcomer to the industry, I was captivated by the sense of enthusiasm that seemed to be flourishing everywhere and spurring everyone. It was a strong and genuine feeling that was sparkled among dozens of sites and magazines and fueled by the motivation of experienced and non-experienced designers. The community was reasonably small and therefore very welcoming and supportive, so everybody was perfectly fine with asking lengthy questions and providing detailed answers.

I clearly remember in-depth discussions with hundreds of meaningful, engaged comments, in which designers would thoroughly analyze the techniques presented and suggest improvements or alternatives. I remember having experienced print and digital designers writing articles and teaching inexperienced designers the obscure details of and practical tips about the new craft. I remember vivid debates spreading from one site to another, connecting designers and building professional relationships in the community.

These discussions still take place today. There are many more designers and developers out there encouraging these discussions. The remarkable work of people like Paul Boag, Dan Mall, Jeffrey Zeldman, Francisco Inchauste, Chris Coyier, Simon Collison, Andy Clarke, Paul Irish, Chris Heilmann, Jeffrey Way, Trent Walton and many others is a vivid manifestation of the tremendous care and dedication of designers and developers to our industry. There are literally thousands of talented folks out there who are writing articles and releasing wonderful new tools and resources for all of us to use. That’s great. That’s great because all of these contributions bring our community much further.

However, every now and again I can’t help but realize that the number of active contributors with knowledge and experience hasn’t increased proportionally to the overall magnitude of our growing community. Way too often I find it extremely difficult to find meaningful debates spanning over the whole community debates that would create a strong echo and prompt us all to revise, extend or adjust our practices and hence become better professionals.

Way too often do I come to the conclusion that this remarkable, inspiring enthusiasm we once had is now gone. What remained are stranded cliques of passionate designers who lead design discussions privately and separately, often unnoticed by the vast majority of the community.

The tragic irony is that although we are probably one of the most connected professional communities out there, it seems that we are increasingly not connecting. It’s not that we’ve become just a bit too comfortable with the processes we’ve developed over the years nor that we don’t care about improving our design and coding skills. In dialogue with our readers and colleagues at conferences or even online, I’ve become confident that this development has entirely different roots.

Starting time to Contribute

Since there is so much going on the Web these days, it seems only reasonable that many of us might experience difficulties finding time to actively engage in professional discussions. Personally, I am just as guilty as the next guy, as I find it extremely difficult to read more than 5/7 design pieces a day not to mention commenting on any of them. I’m trying to challenge myself to be more responsive and engaging. Sometimes it works, sometimes it doesn’t, but I have firmly committed to this change and maybe just maybe so could you.

I believe that the lack of time is one of the reasons for our changed behavior online. Our emails have become shorter, and so are our blog posts and comments. Our interest has become much more difficult to enrapture, and so we’ve become more passive and less critical. We way too easily consume and accept ideas, designs, concepts out there, sometimes without even questioning their validity and correctness. Instead of debating, we agree; instead of criticizing, we accept or simply click away and ignore the discussion altogether. And this is the reason why many conversations in the community do not get a critical mass of interest.