Electronic Commerce, commonly known as e-commerce, eCommerce or e-comm, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Other example is PayPal, which is an online payment processing site, and could also be integrated in your own websites as well.
It is more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
Your ecommerce development plan should include such factors as are necessary to attract more buyers. In this Article I am listing most Important Points you should consider before starting making of E-commerce Website:
*Familiarize yourself with the target audience:
Amazingly, most people completely ignore their target customer when writing product descriptions. However, the site visitor is the key to how the copy is shaped, the tone it takes and which angle is used to communicate the benefits.
Knowing your audience as a whole, and understanding each segment is imperative to creating ecommerce copy that hits the mark every time.
*Limits of Content management systems (CMS):
Content management systems (CMS) can be frustrating at times. Before you set out to write product copy that’s 150 words long with a catchy headline, you’ll want to verify what can and cannot be accomplished within your system. Some have limited room in the copy field. Others force the headline, pulling from information you enter into the product specifications. For example, the headline on each product page would be automatically fed from the title of the product. A few common areas to check include:
- Maximum word or character count in the product copy field.
- Forced information: headlines that are automatically inserted, product copy automatically fed to the category pages, etc.
- Additional fields below the fold: if you run out of space in the product copy field, then you can add a link for “more information” that drops the reader to a space further down the page.
*Incorporate search engine Key Phrases / Keywords:
Depending on your site design and your CMS, your product descriptions could conceivably be hundreds of words long. Generally speaking, however, you’re most likely looking at around 6080. That doesn’t leave much room to incorporate keywords.
While longer web pages benefit from the use of multiple search terms, I recommend sticking to one key phrase for short product descriptions. Start with the framework of your page including the title tag, description META tag, file name, page name in the navigational structure, breadcrumb trail, forced page headline and other elements. Then move on to the content. Use search phrases in the:
Headline include a key phrase into a headline, but – if for some reason it just doesn’t flow – leave it out.
Product image caption – too many ecommerce sites simply shove “Product #12345” below graphics. Instead, underneath the hero shot of your product, enter a short, keyword-rich sentence that briefly describes the item. This assists your visitors with learning about your product and gives a little nudge to your rankings.
Product copy – even within 6080 words, you should be able to comfortably work your search term in two or perhaps three times. Read the text out loud. If it sounds redundant, take out one instance of your key phrase.
*Use good Shopping Cart function:
You should also make sure you include a good shopping cart function on your ecommerce website, as it is this that will alert you when an order is made. It will also take care of the necessary administration such as calculating tax on individual orders and sorting out order summaries. You should ideally go for a piece of software that updates regularly as this will help you ensure you stay on top of regulation while making ordering easy for your customers, which is very important on an ecommerce site.
*Payment Gateway option:
Another important thing to consider when building an ecommerce site is your payment gateway. As well as shopping cart software, you need a means of receiving and making payments. There is a lot of software that does this for you. For example, a lot of businesses use a package supplied by large website such as PayPal. If your company is larger, then you might want to talk to your web designer about integrating an alternative solution to meet your needs.
Make sure that the payment options included are not focused to a specific region. As you are on internet so there is no specific region for your customer to purchase from your shop. Try to include most of the payment options other than Paypal and Google Checkout.
At least include popular payment gateways of those regions from where you are getting maximum amount of visitors/conversions.
This point is very important in making of ecommerce website. Online transactions has provided the shoppers a great shopping comfort, but increasing cyber frauds and crimes has also made them skeptical about revealing their details, required while making online transactions. Always provide assurance to the customer with proper transaction securities such as Verisign etc.
If you keep all the above points in your mind while executing your ecommerce website development plan, you’ll surely get a lot of success and profit. If you have any other suggestions or any questions then drop me a comment let me know your thoughts.