This article presents the highlights: which help you to make the complete web design solution through you can fulfilling the both your search engines & visitors and it directly makes happy to your client. In this article I have listed Top-5 ?don?t? when building your new website.
1. Bad Keyword Search / Not Using a Keyword
Even in today?s competitive world web design companies are still making this big mistake when planning or writing on web design. I think this is the first step of while designing a web site. Search is the user’s lifeline so selecting a proper keyword related to your business/product/services is very very important part of web designing. If you don?t know which keywords visitors actually use for searching your products/services and want success in gaining search engine traffic then use proper product related keyword.
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it?s natural to do so. Repeating them uselessly is no good, use them in sentences, headlines, and links.
Following are best & popular free research tools available for selecting keywords:
2. Design for Humans / Not using a Content
Surprisingly in this world of competition era I have saw lots of sites who don?t have proper content or no use of content and have designed sites with blind eyes or I can say just making for money.
Users don?t search for design, they search for content. If your site doesn?t have content people want, no one will look at it. Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.
Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your ego or break a boundary. In this case, your problem is to provide your users with a site that is easy to use and full of what they?re looking for. If you can do that, the search engines will find you.
3. Improve the structure of your URLs
Create Search engine friendly & Simple-to-understand URLs will convey content information easily. Choose a URL that will be easy for users and search engines to understand!
Use words in URLs, that are relevant to your site’s content and structure are friendlier?? for visitors navigating your site. Visitors remember them better and might be more willing to link to them.
Avoid using lengthy URLs with unnecessary parameters and session IDs choosing generic page names like “page1.html”, avoid using excessive keywords like”baseball-cards-baseball-cards-baseballcards.htm”
Create a simple directory structure – Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid having deep nesting of subdirectories like “…/dir1/dir/dir/dir4/dir5/dir6/page.html”
4. Clean Code is Searchable Code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text.
Don?t overuse Divs.
Your site can still be artistic and cool, that?s what CSS is for.
5. Write better Anchor Text
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”></a>. This text tells users and google something about the page you’re linking to.
The better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about. Both users and search engines like anchor text that is easy to understand!
Choose descriptive text: The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Avoidwriting generic anchor text like “page”, “view”, or “click here”
Write concise text: Aim for short but descriptive text-usually a few words or a short phrase.
Avoid using excessively keyword-filled or lengthy anchor text just for search engines creating unnecessary links that don’t help with the user’s navigation of the site.
If you disagree with any of the above points or want to make mention some of other crucial information on web design mistakes that you?ve come across, feel free to leave a comment.