During our discovery phase, we discussed with decision makers from Globalese to understand the product and its high level of features. We tried to understand their targeted audience and their profile. We learned some of the key aspects which helped us to define our approach & come up with initial concepts for logo design. We concluded as product deals with multiple languages it should have a global acceptance. At the same time, we decided to emphasize on the process of language translation.
The bold persona of logo graphic was demanding a solid yet supportive typeface. The aim was to make it look effect and clean. We have selected pastel shades; we picked it from flags of different countries and made basic tweaks in their hues to uplift the character of logo graphic & make it look more professional.