Category Archives: Design

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User Experience Design for AI-Powered Products: A Beginner’s Guide for Founders, Product Designers, Developers & Managers

AI has become an integral part of our daily life. Almost of the digital touchpoints, devices & apps we use these days, AI is working in the background in more or less manner.
For businesses & customers AI offers endless possibilities. Still for many, the idea of incorporating AI into their product design process can feel overwhelming or unclear. This guide aims to demystify AI and provide a roadmap for integrating it into your product design process, ensuring a seamless user experience (UX) that delights and engages users. This quick beginner guide is for Startup Founders, Product Managers, Product Designers, UX UI Designers and product teams who are just starting with AI integration into their products/platforms.



 
Fundamentals of AI in Product Design & Technology Landscape

Understanding the basics of AI is the first step. AI encompasses various technologies, including machine learning, natural language processing, and computer vision. These technologies enable systems to learn from data, recognize patterns, and make decisions with minimal human intervention. Familiarize yourself with these technologies and how they can be applied to your product. This fundamental step is really important to build your AI empathy. 

 

Photo by freepik.com
 

Identifying Real Problems and Real Human Needs

Let’s integrate AI into our product” is not the right approach to start with. Rather starting with users, identify the real problems your users face and the human needs your product aims to fulfill. AI should enhance the user experience by solving genuine problems and adding real value. Conduct a user research, use various research methods to uncover real problems, pain points and opportunities for AI integration.

 

Photo by freepik.com
 

AI Capabilities & Use Cases: Opportunities to Integrate AI

Automation vs. Augmentation

AI can either automate tasks or augment human capabilities. Automation involves AI performing tasks without human intervention, while augmentation enhances human abilities. Google’s Project PAIR (People + AI Research) talks more about how AI can augment human decision-making rather than replace it. Identify opportunities in your product where AI can either automate repetitive tasks or provide valuable insights to users.

 

Photo by freepik.com
 

Avoid AI Anywhere or Everywhere: Where AI Should Not Be Used

AI is powerful, but it’s not a silver bullet. Avoid using AI for tasks that don’t require it or where it could complicate the user experience. Evaluate whether AI genuinely adds value or if a simpler solution would be more effective. Once you understand appropriate user and business needs, set your goal/expectations, define success metrics, identify the right type of AI solutions, consider the possible outcome and impact mentrics of the same to ensure that its really worth taking the AI path.

 

Where should AI not be used or better to avoid use?

In general sense it’s better to avoid using AI in areas like Privacy intensive applications, high stake decision making, emotionally sensitive applications, ethically complex decision making etc.

 

Data Collection and Preparation: Gather and Prepare Your Data

AI is not magic, it’s based on math. Data is everything for creating & designing effective user experience for AI powered products. Collecting and preparing high-quality data is really crucial for training AI models. Ensure your data is accurate, relevant, and diverse to build robust AI systems. Data collection & preparation involves steps like cleaning, normalization, and ensuring ethical data collection practices.

 

Photo by freepik.com
 

Ethical Considerations

AI introduces ethical challenges when building digital products and platforms. Ensure your AI systems are fair, transparent, and accountable. Address biases in your data and algorithms to prevent discrimination. Establish guidelines for ethical AI usage to build trust with your users. 
Some quick examples

  1. AI system used for hiring employees. If the training data includes biased information (e.g., past hiring data that favored certain demographics), the AI might learn and perpetuate these biases, leading to unfair hiring practices.
  2. A social media platform uses AI to recommend content to users. If the AI only promotes sensationalist or polarizing content to increase engagement, it can negatively impact societal well-being.
 

Design for Transparency and Explainability

Users need to understand how AI makes decisions. Design your AI systems or applications to be transparent and explainable. Provide clear explanations of AI-driven actions and decisions to help users trust and effectively use your product.
For example
A loan approval AI system decides whether individuals qualify for a loan. If the system’s decision-making process is opaque, applicants won’t understand why they were approved or denied. 

 

Calibrated Trust

Calibrated trust involves balancing user trust in AI with appropriate levels of skepticism. Ensure users understand the limitations of your AI system, neither they underestimate (poor/no trust) or even overestimate (blind trust) the AI capabilities your platform is offering them. Provide mechanisms for users to correct or override AI decisions if necessary.

 

Human-Centric / User-Centric Design: Not to Replace Humans but to Empower Humans

Focus on designing AI powered products that enhance human capabilities, give them superpowers and provide meaningful assistance in their tasks. User-centric design principles in AI should guide and serve to improve the overall experience of the platform.

 

Ensure Data Privacy and Security

Protecting your users’ data is crucial. Put strong privacy and security measures in place to keep their information secure. Stay on top of data protection laws and be transparent with users about how you handle their data. Clear communication builds trust and reassures users that their privacy is a top priority, fostering a safer and more reliable user experience.

 

Design for Inclusivity

AI should be for everyone, so it’s important to make your systems inclusive and accessible. Tailor AI user experiences  to meet the needs and abilities of all users. To ensure this, test designs with a diverse group of users. This will help you spot and fix any accessibility issues, making AI more user-friendly for everyone. The more inclusive your design, the better the experience for all users.

 

Collaborating with Cross-Functional Teams

AI product design requires collaboration between various teams, including designers, developers, data scientists, and product managers. Foster a collaborative environment where cross-functional teams can share insights, align goals, and work together effectively.

 

Photo by freepik.com

Prototyping and Iterating

AI product design requires collaboration between various teams, including designers, developers, data scientists, and product managers. Foster a collaborative environment where cross-functional teams can share insights, align goals, and work together effectively.

 

Conclusion

Designing experiences for AI-powered products is a challenging yet incredibly rewarding journey. By grasping the fundamentals of AI, pinpointing genuine user needs, and adhering to best practices for ethical and user-centric design, you can create AI products that surpass user expectations. Embrace AI’s potential to revolutionize your product development strategies and deliver outstanding user experiences. 

We hope that with this guide, you are a little more aware to navigate the unknown areas of AI-powered product design. The goal of any product design/redesign & development exercise isn’t just to incorporate AI, but to do so in a way that genuinely enhances the user experience. Keep experimenting, stay curious, and put the user at the center of your design process to turn this journey into something genuinely rewarding. 

If you are building something awesome in the space of AI, we would love to hear and explore how our team of experts can help you. Contact us to start the discussion! 

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Landing Page Design to Drive Conversions – UX Tips for Marketing

In the digital marketing landscape, landing pages play a pivotal role in converting visitors into leads or customers. A well-designed landing page can significantly boost your conversion rates. Following are the essential elements and best practices for designing landing pages that convert effectively. .



Understanding the Purpose of a Landing Page

A landing page is a standalone web page created specifically for a marketing campaign. It is where a visitor “lands” after clicking on a link in an email, ad, or other digital location. Unlike other web pages, a landing page is designed with a single focused objective – a call to action (CTA).

 

Photo by freepik.com

Key Objectives of a Landing Page:

  • Lead Generation: If the training data includes biased information (e.g., past hiring data that favoured certain demographics), the AI might learn and perpetuate these biases, leading to unfair hiring practices.
  • Sales: Encouraging visitors to make a purchase.
  • Event Registration: Signing up visitors for webinars, events, or trials.
  • Promotion: Highlighting a special offer or product.
 

Essential Elements of a High-Converting Landing Page

 Engaging Content Architecture

– Start with a compelling headline and subheadline.

– Provide clear, sequential information that builds on the visitor’s interest.

– Use logical sections to break up the content.

 

Meaningful Yet Hooking Copywriting

Your copy should be both meaningful and engaging, hooking the reader’s attention while delivering valuable information. It should highlight the benefits of your offer and motivate users to take action.

– Use clear, concise language that speaks directly to your audience.
– Use action-oriented language.

– Highlight key benefits and solutions to common pain points.
– Keep it short and to the point.

– Include a strong call to action that encourages immediate response.

 

Contextual Visual Design

Visual elements should enhance your message and create a compelling visual story that resonates with your audience. Use images, videos, and graphics that convey the nuances of your offer and help visitors relate to your message.

– Use high-quality, relevant images and videos.

– Ensure visuals are directly related to the content and support the message.

 

Avoid Distraction

To keep users focused on your CTA, eliminate unnecessary distractions. Remove any elements that don’t contribute to the main goal of the landing page.

– Remove navigation menus and extraneous links.

– Keep the design clean and uncluttered.

– Use white space strategically to direct attention to key areas.

 

Simple and Intuitive Form

If your goal is lead generation, a form is essential. It should be simple, intuitive, and only ask for necessary information.

– Limit the number of fields to reduce friction.

– Use a clear and concise form title.

– Provide context or instructions if needed.

 

Trust Signals

Trust signals such as security badges, guarantees, and testimonials can alleviate any concerns visitors might have and build credibility.

– Display security badges near the form.

– Include customer testimonials or logos of well-known clients.

– Highlight any money-back guarantees or satisfaction policies.

 

Best Practices for Designing High-Converting Landing Pages

Photo by freepik.com

 

 Keep It Focused

A landing page should have a single, clear objective. Avoid distractions by removing navigation menus and links that could lead visitors away from the page.

 

Optimise for Mobile

With a significant number of users accessing the internet via mobile devices, it’s crucial to ensure your landing page is mobile-friendly. Use responsive design to adapt to different screen sizes. Ensure fast loading times by optimising images and reducing unnecessary elements and make buttons and forms easy to use on small screens.

 

A/B Testing

A/B testing involves creating two versions of your landing page with slight variations to see which one performs better.

You can test one element at a time (e.g., headline, CTA, image). Use tools like Unbounce or Optimizely to run tests and analyze results to implement changes based on data.

 

Use Analytics

Tracking and analysing the performance of your landing page is essential for ongoing optimization. Set up conversion tracking using tools like Google Analytics to help you monitor metrics such as bounce rate, time on page, and conversion rate. Use insights to identify areas for improvement.

Take away!

Designing a successful landing page requires a clear understanding of your audience and objectives. By focusing on essential elements like engaging content architecture, meaningful yet hooking copywriting, contextual visual design, and minimising distractions, you can create landing pages that not only attract visitors but also convert them into valuable leads or customers. Make sure to test and optimise your landing pages to ensure they deliver the best possible results.

By following these best practices, you can enhance the effectiveness of your landing pages and achieve your marketing goals more efficiently. 

Looking for an agency to help you design your landing pages? Let’s connect!

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10 Key AI Concepts and Their Relevance For Every UI UX & Product Designer

AI is all around us nowadays, from the apps we use to the stuff we buy. But even though it’s everywhere, a lot of us still don’t really know much about it, especially if you’re a designer or creator.

If you are a product designer, UI UX designer or someone who is aspiring to enter or start something into the field of AI, having a basic understanding of AI concepts is super helpful.

Based on our experience & research, we have identified some key concepts in AI that can be beneficial if you are new to this field.
These basic understanding of AI concepts will allow you to collaborate effectively with AI experts, contribute meaningfully to the design of AI-driven features, and ensure that the user experience aligns with both design principles and AI capabilities.

While we are describing the key concepts, we’ve also tried to establish some relevance to these key concepts in this article.

So let’s dive in to these concepts


Machine Learning (ML)

ML involves algorithms that learn patterns from data to make predictions or decisions without explicit programming. It’s used for tasks like personalization, recommendation systems, and predictive analytics.

Learn the fundamentals of machine learning, which is a subset of AI. Understand how algorithms can learn patterns from data and make predictions or decisions.

Relevance

ML is often used for personalization, recommendation systems, and predictive analytics in products. Understanding ML helps you design interfaces that adapt to user behavior or provide intelligent suggestions

 

Data and Training

Data collection and preprocessing are crucial for training AI models. Quality data influences model accuracy, while preprocessing prepares data for training and testing algorithms. Appreciate the importance of high-quality data in training AI models. Understand how training data influences model accuracy and potential biases.

Relevance

Designers should be aware of the data sources feeding AI systems to ensure that the product’s behavior aligns with user expectations and ethical considerations

Image Source: Unsplash

 

Algorithmic Decision-Making

Algorithms make decisions or predictions based on input data. Transparency in algorithmic decision-making ensures users understand and trust AI-driven systems. Grasp how algorithms make decisions or predictions based on input data. Be aware of the interpretability and transparency of algorithms.

Relevance

Design interfaces that provide transparency into AI-driven decisions, allowing users to understand and trust the system

Image Source: Unsplash

 

Bias and Fairness

Bias in AI systems can lead to unfair outcomes. Designers must address biases in data and algorithms to ensure fairness and inclusivity in AI-driven products. Acknowledge the potential for bias in AI systems and understand how bias can impact different user groups.

Relevance

Design with a sensitivity to potential biases, ensuring that AI-driven features are fair and inclusive

 

Natural Language Processing (NLP)

NLP enables machines to understand, interpret, and generate human-like text. It’s used in applications like chatbots, sentiment analysis, and language translation. Learn about NLP, which enables machines to understand, interpret, and generate human-like text.

Relevance

Apply NLP concepts to design conversational interfaces or interfaces that involve natural language interactions.

 

Automation

Automation uses AI to perform tasks without explicit programming. It improves efficiency by streamlining repetitive processes and reducing manual labor. Recognize how AI enables automation by performing tasks without explicit programming.

Relevance

Design interfaces that seamlessly integrate automated processes, improving efficiency and user experience

Image Source: Unsplash

 

User-Centered AI Design

Designing AI systems with users in mind ensures that AI enhances rather than detracts from the user experience. It involves understanding user needs, preferences, and behaviors. Familiarize yourself with the principles of user-centered AI design, ensuring that AI enhances rather than detracts from the user experience.

Relevance

Design interfaces that consider user needs, preferences, and expectations while leveraging AI capabilities.

 

Ethical Considerations

Ethical considerations in AI design involve addressing issues like bias, transparency, and user privacy. Designers must prioritize fairness, accountability, and transparency in AI-driven products. Explore ethical considerations in AI design, including issues related to privacy, consent, and the responsible use of AI.

Relevance

Integrate ethical considerations into your design process, ensuring that AI-driven features align with ethical standards and legal requirements

 

Collaboration with AI Experts

Collaboration between designers and AI experts facilitates the integration of AI technologies into product design. Designers contribute user insights, while AI experts provide technical expertise. Cultivate a basic understanding of AI concepts to facilitate collaboration with AI experts, data scientists, and engineers.

Relevance

Effective collaboration ensures that design decisions align with the capabilities and constraints of AI systems.

 

User Education

Educating users about AI-driven features helps them understand and trust the technology. Providing clear explanations and onboarding experiences enhances user acceptance and adoption. Grasp the need for user education and onboarding when introducing AI-driven features.

Relevance

Design interfaces that effectively communicate how AI features work, building user trust and understanding.

By developing a foundational understanding of these AI concepts, designers can actively contribute to the creation of AI-enabled products that are user-friendly, ethically sound, and aligned with both design principles and technological capabilities. It fosters a collaborative approach where designers and AI experts work together to create seamless and intelligent user experiences.

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The Symphony of Collaboration at Prismic Reflections®

Once upon a time in the bustling design studio of Prismic reflections, I embarked on a remarkable journey as a UX UI designer, but this journey wasn’t an overnight transformation. Today as I continue my work in this thriving creative hub, I am eager to share the ongoing story of collaboration – A story that unfolds with each passing day, enriching our designs and propelling us to new heights.


A journey of discovery
Finding true passion in the design world

After exploring various career paths in IT, teaching and banking, I realized that I was yearning for a profession that would bring me true fulfillment. From a young age, I was captivated by art and design, finding joy in expressing my creativity through drawing, painting, and various creative projects. During my maternity break, I made the decision to pursue a career that aligned with my passion and creative mindset. That’s when I discovered the captivating realm of UX UI design, which encompassed everything I had been searching for – Problem solving, user centricity, and a seamless blend of aesthetics and functionality. Through intensive bootcamps & workshops, I cultivated my skills and proudly emerged as a UX UI designer.

Now as a valued member of the Prismic reflections team, I am fortunate to contribute to a range of projects across diverse industries like fintech, BFSI and marketing. This journey with its ups and downs, has ultimately led me to a place of immense joy and satisfaction, where I can fully express my passion and create meaningful user experiences.

 
 

Harnessing collective brilliance : Fusing individual talents through teamwork

In this studio, collaboration is not just a concept, It is a living, breathing force that permeates every aspect of our work. As designers, we embrace a mindset that celebrates the brilliance of our teammates and recognizes the value of diverse perspectives. We understand that collaboration is about learning from others, knowing that each person brings their own unique strengths and expertise to the table.

Every point we embark upon is an opportunity for collaborative magic. Like a collaborative symphony, we as a team of designers & developers, coordinate our efforts, ensuring that every instrument in our ensemble plays its part harmoniously. Together we dive deep into the intricate details of user experience and visual aesthetics, crafting captivating & delightful designs.

 
 

Building strong connections : Collaborating with clients for exceptional solutions

Collaboration extends far beyond our individual roles. It flourishes at the very core of our relationship, within the studio and with our valued clients. We cultivate an environment where trust and open communication flourish, fostering a strong bond that allows us to tackle challenges with confidence and creativity.

When we collaborate with our clients, we understand that they are partners in our design journey. Their visions and aspirations become intertwined with our own, creating a shared purpose. By truly listening to their needs and aspirations, we are able to co-create exceptional solutions that surpass expectations.

 
 

Crafting experiences together : The collaborative design process

As we navigate the ever-evolving landscape of design, collaboration becomes the driving force behind our growth and innovation. We approach each project with an open mind, ready to learn from one another and push the boundaries of what is possible. Together we embrace the challenges that come our way, knowing that they are catalysts for personal and professional development.

And when success graces us, we celebrate as a united team. We take pride in our collective achievements, recognizing that they are the result of our collaborative efforts. Each design accolade, each satisfied client and each milestone reached are testaments to the power of collaboration in our studio.

 
 

Embracing the symphony : Gratitude for the journey of collaboration

As I continue my journey in Prismic reflections, I am grateful for the ongoing story of collaboration that unfolds each day. It is a story that inspires us, challenges us, and reminds us of the transformative potential that lies within our collective brilliance.And so dear reader, as I recount this tale of collaboration, I extend an open invitation to those with a passion for design and the vision to create exceptional experiences.

Whether you are seeking to experience the magic of collaboration firsthand or looking for exceptional design solutions, I welcome you to explore more about us on our About Us page “https://prismicreflections.com/about”. If you are inspired by the story and wish to be part of our team, I encourage you to visit our Career page “https://prismicreflections.com/career” to learn more about exciting opportunities. Together, we will keep crafting exceptional designs, united by the magic of collaboration and driven by our shared passion for creating remarkable user experiences.

 
 

Main Author :
Padmini Paithane
UX UI Designer at Prismic Reflections®


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Unlocking the Potential of Artificial Intelligence – Useful AI Tools for UX UI Designers

As a UI UX designer, it’s no secret that keeping up with the latest trends and technologies can be a daunting task. The design process is complex and multifaceted, and it can be difficult to know where to turn for help. Luckily, there are many AI-powered tools available that can make your job much easier. In this blog, we’ll take a closer look at some of the best AI tools for UI UX designers that can help you streamline your workflow and create high-quality designs quickly and efficiently.


 

Sketch2Code

First up is Sketch2Code. Developed by Microsoft, this powerful tool uses AI to transform hand-drawn sketches into HTML code. This is a great option for designers who want to quickly create mockups and prototypes without having to write code from scratch. With Sketch2Code, you can easily turn your sketches into functional HTML code in no time.

https://www.microsoft.com/en-us/ai/ai-lab-sketch2code

Adobe Firefly

Want to see the best use of Generative AI allow me to introduce you to Adobe Firefly, a state-of-the-art generative engine that’s now available on Adobe Photoshop. You’ll be amazed by how it transforms your creative process, making it effortless to produce exceptional designs.

https://www.adobe.com/in/sensei/generative-ai/firefly.html

UXPin

If you’re looking for a tool that can help you create user flows and prototypes quickly and easily, then UXPin is an excellent option. This design platform uses AI to suggest design elements and layout options, making it much easier to create high-quality designs in a shorter amount of time. It also offers collaboration tools, making it a great choice for design teams.

https://www.uxpin.com/

Uizard

Uizard.io is a powerful design tool that enables users to create top-notch designs with ease and speed. Providing the ability to transform sketches into high-quality, editable mockups in mere seconds, it uses cutting-edge algorithms to generate one-of-a-kind design concepts based on user input. This makes it an ideal option for designers looking to save time and maintain their creative spark.

https://uizard.io/

Let’s Enhance

Do you want to take your images to the next level? Let’s Enhance is a robust tool that employs advanced AI technology to enhance image resolution while maintaining its quality. It’s a fully automated process that is fast and efficient, allowing you to upscale your images up to 16x without any loss in quality. With Let’s Enhance, designers can now improve their images with ease and obtain high-resolution pictures like never before.

https://letsenhance.io/

Writesonic

If you’ve had the opportunity to explore CharGPT or Grammarly and you’re in the market for another AI copywriting tool, it’s definitely worth considering WriteSonic. One of the key benefits of utilizing WriteSonic for your content creation needs is that the blogs it generates are specifically designed to be more SEO-friendly when compared to other AI tools. This can ultimately help you to improve your online visibility and drive more traffic to your website.

https://letsenhance.io/

Framer AI

If you are a UI/UX designer, it would be beneficial for you to explore Faramer AI. This tool can create website and app designs based on the given prompt, which can then be published on the desired domain.

https://www.framer.com/ai

Midjourney

Out of all the image generators available, Midjourney consistently produces the best results according to my preferences. The images it generates exhibit a higher level of coherence, with superior textures and colors. Overall, the output is simply more captivating and visually appealing.

https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F

Tome

In case you find yourself pressed for time and in need of producing a compelling presentation, allow me to recommend Tome. This platform harnesses the power of storytelling AI to craft presentations that are tailored to your specific topic, ensuring that your message resonates with your audience.

https://tome.app/

Anima

Anima is a plugin that enables the conversion of websites into Figma designs and Figma designs into HTML/CSS. Although it may not be perfect, with time it is expected to improve.

https://www.animaapp.com/



There are additional tools that you may consider, which I have not mentioned because they are well-known and require no introduction. Here are a few listed below:

Chat GPT: for content creation and research

Grammarly: for content polishing

Kevil AI: for image generation

Hemingway App: for writing blogs

Copy AI: for writing professional emails

Blackbox AI: for writing code in a selected language.

In conclusion, AI tools can be incredibly helpful for UI UX designers looking to streamline their workflow and create high-quality designs quickly and efficiently. Whether you’re looking for a tool to help with coding, design suggestions, or collaboration, there’s an AI-powered tool out there that can help you achieve your goals. So why not give one of these tools a try and see how much easier your design process can become.

All, Design, UX Based Design, Web Designing

Telehealth & Telemedicine-Designing for New-age Healthcare Systems – Part II

In the previous part of this article (can be found here), we have understood telehealth as a concept, overall market, industry challenges and potential benefits for its different stakeholders.

In this part we will explore, what are the opportunities there and as a designer what we can contribute to solve and maximise the impact.


Telehealth today poses a series of challenges

Healthcare is a universal right. It is required as much in the cities as in the farthest corner of our country. Merging healthcare with technology makes it more accessible, accountable, transparent and affordable.

Let me give you a rundown on some of the biggest challenges we face as a nation. There is meagre access to the Internet and limited digital literacy in remote areas, where healthcare is most needed too. Achieving interoperability is another obstacle as recording, storing and sharing health-related data to ensure seamless coordination between various parties brings its own set of hurdles. Most importantly, we face a serious gap between the demand and availability of trained healthcare professionals. Even training and creating an army of digitally savvy health staff is an uphill task.

 

But every challenge in the telehealth ecosystem can be seen as an opportunity

It’s time we look at some of the opportunities that we can tap into:

AR & VR-

  • It has proved to be immensely useful, right from training the medical professionals to them offering treatment to their patients. Through the window of mixed reality, the doctor and patient interact via video, audio and data provided by sensors and apps.
Image Source: Virtual reality photo created by rawpixel.com – www.freepik.com

Wearables-

  • We live in a smart world where we generate tons of data every second. Some of this data can be life-saving. The information captured and monitored, through our fitness bands, smartwatches, and other smart devices, empowers us to predict certain situations and stay proactively alert.
  • It worth noting that India’s wearables market grew 118.2 per cent year-on-year in the June 2021 quarter at 11.2 million units with strong shipments from homegrown brands in earwear and watches fuelling this growth.
Image Source: unsplash.com

AI & Chatbots-

  • Artificial Intelligence and Chatbots are here to transform primary care. With machine learning, AI engines are already prepared to consult patients through a sequence of questions about symptoms and health histories like the nurses and doctors do today. We might soon be living in a world where Alexas and Siris would enable us to connect and consult without actually meeting our doctors.
  • Did you know about Florence, a chatbot aka a personal nurse, that works on Facebook Messenger, Skype or Kik? She can remind patients to take their pills, track the user’s health and helps them to reach their goals.
Image Source: Isometric robot vector created by macrovector – www.freepik.com
 

Conversational UX & Voice UX-

  • No or minimal contact is the future. But it becomes next to impossible in healthcare with the need to sanitise hands and devices frequently. Voice user interface is where caregivers and patients use voice commands to communicate and operate various device systems.
  • Further, the voice interfaces minimise the need to type and allow users to connect personally with the system and express better. This can increase user engagement, bring personalisation & thereby improve overall experience of the application/platform.
Image Source: unsplash.com
 

Gamification in Healthtech:

Image Source: http://unsplash.com

Role of UX UI Designers in Telehealth

As UX / UI designers, we have the power to create positive user experiences. We make the process of interaction with interfaces easy and engrossing to encourage user engagement, retention and conversion depending on the product or service.

But when we create applications of UX/UI design in the healthcare sector, the responsibility becomes an opportunity to impact lives, quite literally.

 

We must conceptualise, write and design to make features & content across accessible:-

  • In healthcare, we are designing for one and all – be an old person or a young child. And across various devices – screens of various sizes, smartwatches, sensors, apps and so on. Making navigation easy to use, maintaining readability of fonts, enough colour contrast, enabling a screen reader and web accessibility standards are of great importance.

Designer must create basis the three main principles of UI accessibility:
Clarity: easy-to-understand layouts with different buttons, menus, and calls to action.
Made-for-all: cater to the widest variety of users possible
Distinctive: driven by the latest available accessibility features.

 

We must make the experience easy, intuitive and engaging-

  • This is an incredible chance to enable better doctor-patient experiences. It should be informative and reassuring to win the confidence of patients when they are anxious and unsure. For the doctors, the experience must enable better decision making at a faster pace without any compromise.
 

We must personalise the experience-

  • Personalisation is inherent to digital. Even an eCommerce website does it. Health being is a private affair, a personal touch to the experience surely instils confidence. Let us take MyTherapy, an award-winning pill reminder and medication tracker app, as an example. A patient can use it to track doses, tablets, measurements, activities in a health journal and print it or share it with his doctor.
 

We must get into their shoes/scrubs-

  • It is important to build empathy for patients, doctors and front line workers to better understand their challenges and pain points. It will give us insights to design experiences best suited to their requirements.
 

We must build ethical user journeys-

  • While interacting with various devices in telehealth, it is our moral obligation to create products that are safe & sustainable. An ethical design is based on the pillars of:
  1. Usability: enable users to do what they want while keeping it easy and pleasant
  2. Accessibility: make products that benefits everyone, even the differently-abled
  3. Privacy: protect data keeping users’ best interest in mind
  4. Transparency: share crucial information upfront so users can make informed choices
  5. User involvement: get inputs from users during the design process through testing
  6. Focus: be accessible when users need it and stay out when they don’t.
  7. Sustainability: work towards creating designs that enable repurposing resources

  8. You can read more about ethical design here: https://99designs.com/blog/tips/ethical-design/

 

We must factor in trust and security-

  • One must uphold the privacy and security standards by adding features such as two-factor authentication, end to end encryption and secure network or a firewall configuration.

A revolution in healthcare has begun. This is our chance to play our part in designing the future of telehealth. We must allow empathy to blend with innovation to create great experiences for the people when they need it the most.

 

Article Author
Vishal Jadhav
Co-Founder of Prismic Reflections®

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Driven by purpose of empowering users & businesses,
Prismic Reflections® harness the power of strategic UX design: GoodFirms

By creating a strategic & human-centric experience, Prismic Reflections® is on the journey of empowering brands with their designs. It has become one of the trusted and reliable user experience firms delivering intuitive & user-friendly designs. Navigate through the profile of Prismic Reflections® below to gain a fresh perspective on what this business is all about:

Prismic Reflections®: A brief introduction

Founded in 2003, Prismic Reflections® is an award-winning UX UI Design Studio located in Nashik, Maharashtra, India. With their in-depth knowledge and experience in design space, they craft experiences that help companies make an impact in the competitive market space. The business comprises a talented team of thinkers and doers working together to solve the business challenges and simplify their customer’s life by design.

The firm consists of creative professionals who are from diverse backgrounds like Art, Creativity, Product Design, Management & Strategy etc. Prismic Reflections®, by pushing the boundaries in the design arena, have completed 1000+ projects till now. The company stands true to its vision to design experiences that transform businesses in a progressive way. They have won 10+ honors & awards in the last 17 years of their business. By focusing on the right process, technology and market opportunities, Prismic Reflections® follows its mission to become the best global design studio creating a highly impactful design.

GoodFirms research process

GoodFirms is a renowned B2B firm headquartered in Washington, D.C, where different companies are ranked. All the companies on the website are evaluated strictly on three parameters of Quality, Reliability, Ability before finally getting ranked on the website. GoodFirms evaluated Prismic Reflections® on the same parameters as mentioned earlier, and it came to notice that they have constantly been delivering great user experience to various industries.

User Experience Design for innovation, growth & success!

Great products always grab customer attention, and Prismic Reflections® work towards connecting with users by creating empathetic designs. Being a founder-led firm, what differentiates Prismic Reflections® is its ability to empathize with the Businesses and their Users at the same time. The Design process starts with the Discovery phase, with in-depth Analysis of – Business, Brand, Users, Product & the competition. Interviews with the Users and Business stakeholders from various departments (Marketing, Customer Support, Technology, Sales, etc) plays a critical part in gaining a 360 degree view. By defining strategy, architecture and creating an innovative design, the firm has designed digital products for many renowned firms. By creating a user-friendly design, the expert designers’ team empowers brands & helps to meet desired business goals.

Branding is another service offering they are extremely passionate about. Backed by indepth research and analysis, it lays the foundation and clarity in defining the Brand – Purpose, Vision, Mission, Personality, Voice, Positioning and Goals. Prismic Reflections® has worked in the space of digital product design – consumer applications, enterprise & SAAS applications, conversational UX and strategic corporate & marketing websites. Catering services to various industry niches, the firm puts all its efforts together to solve business problems & deliver best in class user experience using design as a strategic tool. GoodFirms spotlights Prismic Reflections® as one of the top user experience (UX) design companies.

Engaging & interactive application designing

Prismic Reflections® forte is to craft engaging experiences backed by indepth research & solid strategy. In a journey of 17+ years, they have collaborated with start-ups as well as established enterprises in tackling challenges like MVP launch, improving user engagement, adoption, conversions, retention & user satisfaction through strategic design.

The team of expert designers focuses on critical thinking, research, strategy & delivering high-quality interface designs. By working closely with business, the firm follows its own process with creativity, art, and science. Additionally, working strategically to create a brand identity for clients, Prismic Reflections® leaves no stone unturned when it comes to helping businesses to connect and communicate with their existing & potential customers. Due to the expertise and User-centric design approach, Prismic Reflections® is on GoodFirms radar as one of the top mobile app design companies in India.

Strategic yet human-centric brand

Working closely with clients, Prismic Reflections® prioritizes aligning brand’s positioning internally (& and then external) with stakeholders by performing various research methods.

Validating the facts with customer research, crafting solid experience strategy for business gives a clear roadmap to follow for desired success scenario. All the efforts backed by research and solid strategy translated into corporate & product websites, encourages the right set of customers to connect with brands and their products in a delightful manner.

So, for transforming businesses with strategic designs and guiding them to surge progressively, Prismic Reflections® is to shine on GoodFirms as one of the top web design companies.

About the author

Anna Stark is a staff writer with GoodFirms – a Washington D.C.-based B2B Research Company that bridges the gap between service seekers and service providers. Anna’s current role includes gauging companies’ performances and their key attributes and putting them into words. She firmly believes in the magic of words and is always on the lookout for new strategies and ideas that companies have gladly embraced, and then helps them shine a light on those to make their identities shine brighter.

Anna Stark

Design, Inspiration, UX Based Design, Web Designing, , ,

Prismic Reflection gets global recognition at the 12TH ANNUAL INT’L DESIGNER OF THE YEAR AWARDS

Prismic Reflections® is honored with The International Design Awards at the 12th ANNUAL INT’L DESIGNER OF THE YEAR AWARDS”

The journey in the design industry is a huge roller coaster ride. From coming up with a concept through design thinking, amending the changes required, and making sure that the design enhances the user experience and resonates with the brand is a long journey. To a designer, a pat on the back and words of appreciation give the motivation to work throughout the journey and continue bringing meaning to the designs.

For us at Prismic Reflections®, client satisfaction is the highest. We work with passion at every task in hand and when we get recognition, we feel accomplished. It is a very ecstatic moment for us when we get recognition and appreciation for our work. We take pride to announce that we have recently been awarded bronze in the 12th International Design Award for one of our project, UX UI Design For AuthNTick – Web Application.

IDA Award

IDA award is one of the prestigious awards in the design industry which appreciates the designers and their work. The International Design Awards (IDA) recognizes, celebrates and promotes emerging talents in Architecture, Interior, Product, Graphic, and Fashion Design. At the IDA awards, we showcased our product designs and our UX/UI designs among the best designers in the world in the category ‘Multimedia-Website Design’.

Our hard work and design thinking strategy garnered eyeballs and got us love and appreciation from the jury of one of the most renowned body in the design industry, The International Design Awards. We were competing on a global platform among the best designs in the multimedia- website design category.

Our project ‘UX UI Design For AuthNTick‘ was one of the milestones in our journey. In this project, we were challenged to turn complex verification process into super simpler, faster & automated user experience for its end users. We began the project by understanding the needs of the owner and identifying the key stakeholders. A small team worked dedicate to come up with a design strategy to align the design strategy with the business goals of the client. The case study of our award winning project is here.

Taking one step at a time, our designers worked closely with the client right from developing the concept of launching the product through several iterations and final testing. At every step, we focused on making the UI/User Interface Design unique and captivating.

We derive the highest satisfaction when all the time and the efforts together in bringing the design to life resonates with the brand and enhances the user experience. We, at Prismic Reflections®, are always ecstatic about the accolades that come our way. We take immense pride in showcasing our work and making a difference to the brands by delivering exceptional UX/User Experience designs for our clients. We extend our gratitude to the IDA awards for adding one more feather to our cap. Receiving such recognition validates our efforts and ideas and motivates us to work even better every day.