We are thrilled to share that the Intelehealth Mobile & Web Application, designed by Prismic Reflections, has received the Bronze A’ Design Award in the category of Interface, Interaction and User Experience Design.

The esteemed Grand Jury panel of the A’ Design Award & Competition, consisting of distinguished press members, renowned designers, esteemed academics, and notable entrepreneurs from around the globe, has acknowledged our outstanding skills, innovation, and commitment.

Link our our winning entry, Intelehealth Mobile & Web App Design Award https://competition.adesignaward.com/design.php?ID=148944

A’ Design Award and Competition is one of the World’s largest, most prestigious and influential design accolades, one of the highest achievements in design. A’ Design Award Winner Logo, symbolizes exceptional design excellence in your products, projects and services. A’ Design Award, recognizing the excellent and original design work from across the globe, is one of the highest achievements in design, a source of inspiration for award-winning designers, artists, architects, brands and design agencies.

Intelehealth is a not-for-profit tech organization that has developed a comprehensive technology platform that Governments, NGOs, and Hospitals can use to deliver telemedicine-based care to their beneficiaries.

Prismic Reflections was engaged to redesign and make Mobile and Web Application to improve upon user engagement, usability & overall user experience.

To view full case study of redesign of Intelehealth Mobile & Web App, Click Here

Augmented reality (AR) and virtual reality (VR) are quickly becoming huge areas of technology, with giants like Apple, Microsoft and Google competing to provide the next big AR or VR experiences. Statista predicts that the worldwide virtual reality user base for AR MR VR will reach 443 million by 2025, meaning that it is becoming increasingly important for (UX) designers to know how to create amazing VR and AR & Mixed Reality experiences.

Features of augmented reality

Designing for 3D experiences will require completely new ways of thinking about UX design—and the question is, are you well equipped to tackle this new field of design? (Don’t take that additional 3rd dimension for granted). You must know the difference between ar and vr.

The rapid growth of this space has led to unforeseen innovation through the creation of immersive experiences, NFT’s, crypto and entirely new gateways to Web 4.0 that enhance the world around us—or sometimes take us to a different (virtual) world entirely. That said, these strides have not come without challenges, specifically when it comes to the way in which VR and AR experiences are designed and produced.

Where can augmented reality be used?

Overview:AR and VR need to be easy to use in order to provide users with realistic experiences that wow. Avoiding common usability mistakes and applying the principles of storytelling will help you carefully craft 3D experiences that delight, intrigue, amuse, and most of all evoke the response you intended. You’ll need to engage users in first-person narratives by making use of spatially dynamic UI’s, including gaze, gesture, movement, speech, and sound—often used in combination.

What does augmented reality look like?

AR experiences add a layer onto the existing world, whereas VR experiences transport the user to a different world entirely. Moreover, selecting the right platform (meaning, the devices through which these experiences occur) is hugely important since it’s difficult to optimize across devices and formats. 

Augmented reality in real life

Augmented Reality (AR) acts as a virtual layer on top of the world in front of you and is in a new age of discovery and innovation. While early AR applications depended on a smartphone or tablet, they will soon expand into wearable devices like smart glasses requiring a different kind of UX and design process—thinking outside the confines of a smaller screen.

Augmented reality can also be used for knowledge transfer, such as training in industrial environments. Instead of explaining, imagine showing a worker how to do a specific task via in-context video. This opens doors for designers in the e-learning space to create next-generation AR interfaces.

Where is virtual reality used?

Understand the difference between Virtual Reality, Augmented Reality, Mixed Reality. Virtual Reality Today completely immerses you in a virtual world, and mixed reality (MR), sometimes referred to as hybrid reality, is the merging of real and virtual worlds.

Virtual Reality Examples – VR can be used for virtual offices, products, events like the 2017 Teen Choice Awards, and more. With VR, designers and their clients will be able to preview designs scaled to real, life-size environments and depth, before even entering the production phase.

Can virtual reality substitute for an actual reality?

In early 2017, Forbes observed that “the hype around virtual reality is fading.” Noticeable limitations VR faces are a high price for the headsets, discomfort over extensive use, poor visual quality, and much more. As a result, there is a slow mass-market adoption of VR technology in comparison to AR that is “likely to fare better in the short term.”

Virtual reality in real life

Though VR and AR design come with its own unique set of challenges, such as designing for first-person environments and capturing and/or securing 360-degree footage, producers should use narrative as their North Star when it comes to bringing content to life.

 How is virtual reality used?

Few tips on designing for AR/VR.

• Remind the user regularly where they are in an experience
• Increase immersion by including other human senses
• Minimize user movement
• Use intuitive gestures
• When AR is limited, think of VR

Main Author:
Vishakha Agrawal
UX-UI Designer at Prismic Reflections®

Article Contributors
Swarup Bagul
Co-Founder of Prismic Reflections®

It’s true that transformations happen at the unlikeliest of times.

My mother’s health checkup was scheduled bang in the middle of the covid-19 pandemic. Unavoidable as it was, her age and delicate health condition made it extremely risky to expose her to an outdoor environment – and a bustling hospital at that. In a bid to avoid one-on-one visits – that entailed booking an appointment, sitting in a waiting room, signing papers and the like – we struggled no end. Nothing showed up, and I had to trudge through all the processes, taking all the risk. Sure, the health workers, doctors and supporting staff were as helpful as they could get. But the fear, frustration and exhaustion I went through were real.

That day, I woke up to the gravity and need of a solution that could have simplified this for me, and for those facing a similar fate. While I had heard multiple times that health is a basic human right, I realised first-hand how access to medical care was at the heart of it.

The challenge of quality healthcare across the world

An industry already on the upswing, the pandemic propelled the healthcare industry to unprecedented heights. But while global healthcare has seen major advancement, the state of the industry continues to be dismal. The number of doctors and medical equipment per 100/1000 patients remains considerably low, both globally and in advanced countries like the US. In fact, according to a UN-backed report, 3.5 billion people—accounting for more than half of the world’s population—don’t have access to basic health services.

Building new infrastructure and upgrading existing ones can make health and medical care more accessible to the world. But the solution is not as easy. The more viable answer lies in the increasingly popular digital alternative – telehealth.

Source: https://policyadvice.net/insurance/insights/healthcare-statistics/

The potential of health tech: Bridging the gap even in times of social distancing

To put it simply, telehealth uses technology to provide and deliver, or grant access to, health care services to patients via phones, mobile apps, desktop apps and wearables. These user-friendly technologies are increasingly embraced by doctors, frontline workers, administrators and patients or their caregivers for their safety, ease and affordability. In places where traditional healthcare may not be affordable or cannot reach immediately, telehealth can save lives.

The rise of telehealth in the wake of Covid

Close to two years into the pandemic, and the days of visiting clinics already seem long gone. Instead of preferring one-on-one interactions with doctors, patients today find alternatives to avoid it, and prefer remote treatment instead.

In 2019, the market size of the Indian telemedicine industry was around 829 million U.S. dollars. This figure is forecasted to increase significantly in the coming years, reaching approximately 5.4 billion U.S. dollars by 2025.

Many factors make telemedicine a winner

Telehealth and telemedicine, by their construct, are so adaptive that they can create multiple positive impacts on the entire healthcare ecosystem.

Doctors save on time and overheads with a safer alternative-

• For doctors who are almost always managing high-stress situations, attending patients remotely is more efficient and less time consuming as compared offline appointments. Telehealth makes remote monitoring easier, cutting down on the doctors’ efforts. For those running clinics or hospitals, overhead costs of infrastructure like space, built up area, and supportive staff can be saved significantly by adopting health tech. Furthermore, in outbreaks such as Covid or other highly infectious diseases, telehealth can avoid the risk of patient exposure to doctors and other patients, lending a high degree of safety.

Patients take charge of their own health and focus on recovery-

• With patients having to worry less and less about the hassles of appointment booking, travelling, waiting, filling up case papers, they can focus on the actual consultation or treatment. The adoption of telehealth can save time and cost at every step for them.
• Using telehealth solutions, minimises risk of physical contact in case of non-emergency cases or regular health checkups. What’s more, this health tech also offers self-diagnosis tools that can help in primary checkup or identifying symptoms at an early stage.

Benefits for the Administrators-

• By providing proper training of the platform, administrator can easily keep the track of patients, line of treatments & doctor’s availability without being actually present in the clinic.
• They have clear visibility in finances, reports, medicines stocks and can be a bridge in between patient and insurance provider.

Frontline workers thrive in an environment that unburdens them-

• Telehealth adds incredible convenience to the schedule of the frontline worker – allowing them flexibility and helping avoid burnout. With minimal training, telemedicine helps create more front line workers in a short time to take health care to the last mile, especially in remote areas.
• Tapping into this potential, investment in virtual care and digital health has surged, fueling more innovation. Venture capitalist digital health investment has tripled in 2020, from 2017.

Administrators gain by getting clearer visibility into the working process-

• Once administrators receive proper training on telehealth platforms, they can easily track patients, their line of treatments and doctor’s availability without actually being present at the clinic. They get clear visibility of finances, reports, medicines stocks. This also helps them become a bridge between a patient and an insurance provider.

Government gains on several accounts-

• The cost of healthcare and treatments for critical diseases are very high, pushing millions to poverty. While the government spends huge amounts of funds every year for making healthcare accessible in rural or remote areas, the impact continues to stay minimal. Telehealth can significantly reduce this burden, both in cost and efforts. It can also help the government to navigate pandemic-like situations with ease.

It is no wonder that a Forrester’s research and prediction predicts virtual care visits to soar more than 1 billion this year.

It is no unknown fact that the overall definition of the health care system has changed and it is becoming wider and more exclusive. To tap into these opportunities and make telehealth and telemedicine a real success, a lot of the responsibility has to be shouldered by those who will actually bring it to life – the UX designer. After my experience with my mother at the hospital and a UX designer, I now also have a personal reason to bring my best to the table.

In the next part of this article, I explore the challenges and opportunities in health care and how user experience designers can shape the industry for the better.

Stay tuned for the next part of this article, coming soon.

Article Author
Vishal Jadhav
Co-Founder of Prismic Reflections®

In today’s crowded space of SaaS products, all product companies are struggling to meet the consumer demands and differentiate themselves from the competition. There is no doubt that building a great product experience is the key, however, it’s not the only thing that makes SaaS companies successful on the business front.

A well thought and well designed product may fail to get enough attention in the market if companies fail to market them effectively to the right set of audience in the right way.

Particularly in SaaS Products, marketing websites play a crucial role to bridge this gap of communication between brand, product and the targeted audience.

In these websites, case studies are the most effective type of content to build trust among its targeted decision makers (which in most cases are business owners, marketing managers, product leaders etc). These case studies help decision makers to validate the product’s use and its impact in relevant industries or their businesses.

So let’s understand how these case studies can be structured in a way that addresses most pressing needs and pain points of decision makers and overall businesses that are going to use the SaaS Product.

Industry Focused

One needs to identify the industries they are specialized in or wish to focus. The case study should start with the history and explain the current scenarios of the industry with the help of analytical insights. It can talk about the high level challenges and opportunities which the businesses can tap into with potential market size. This really helps the industry specific audience/customers to feel relevant & connected right from the beginning.

Understanding the market and customers

Market dynamics of one industry from another industry could be different altogether. For.e.g Fintech industry moving at different pace than manufacturing industry in India.
Depending on the nuance of different industries, pain points, challenges & aspirations of consumers should be addressed.

See how MailChimp has highlighted case studies targeting two different industries and have explained how their offerings have solved challenges and pain points of respective industries and businesses.

Mapping the solutions to the challenges or aspirations

Mapping the solutions to the challenges or aspirations
Once you know the key and specific challenge or pain point of the targeted business, align your product feature with that positioning as a solution. Customers want to get a sense of relief or free from the problem by looking at the features of the product.

In the above examples mailchimp have smartly identified the business challenges of “Her Campus Media” and have explained how mailchimp’s solutions have addressed their problems.

It is not just a challenge or problem, we can also tap into their aspiration. Where business wants to go, what they are trying to achieve etc. How our product or solution can help them in their journey towards their goal.

Demonstrating the Value

Just the talk of features or solutions are not enough, especially when there are big decisions to be made within the customer’s company. Businesses don’t mind to invest provided, product not only promises but demonstrates the value. As a product business, how can we demonstrate or prove the value that we have added to other businesses?

Demonstrating the Assurance on Integration & Implementation Value

The steps it takes to implement the product or services are also very important for business. Businesses look for products which can be implemented seamlessly with their existing system. It is one of the critical things which businesses look into so the case studies should mention those elaborately.

eg:

In the above example the MailChimp have indirectly shown how their offerings can be seamlessly integrated with different platforms and how their different features have solved the business problems.

Impact Metrics Matters (Results)

The next thing in a case study is to highlight how these products and services added value to business and what result or positive outcome they had. This validates the product and builds trust among the targeted customers or industries.

eg:

Or

Thought leadership and social proofing

The customer’s review is very important for building social proofing and validating the product’s success. The case study section should have a section for customer’s and industry leaders testimonials.

eg:

Lead generation

At last case study sections can also help in lead generation. They can have enquire form, demo or quick links along with links to other relevant case studies which the customers can check. This will help improve customer’s retention on the page and generate quality leads at the same time.

eg:

Conclusion

A successful case study is one of the most integral parts in any SaaS product marketing website. If it is structured correctly and positioned well in the website. It can bring the desired conversion for the business.
We at prismic reflection expertise in SaaS Product’s and its marketing websites. We believe in helping businesses to grow and achieve their goals. Reach out to us to know more.

Main Author:
Jijo Jacob
UX-UI Designer at Prismic Reflections®

Article Contributors
Vishal Jadhav
Co-Founder of Prismic Reflections®