Success story of a Fitness Startup

We are excited to announce the launch of our new project www.flexifyme.com. Flexifyme is a wellness and healthcare startup helping you achieve mental, physical, and spiritual harmony through live sessions with world-class yoga, meditation, and nutrition coaches. Since each human is unique and different from a physical and mental health perspective, Flexifyme offers you a tailored transformation program specifically for “You” – based on your overall health assessment. And keeps you on track with daily 1-on-1 online coaching sessions and support.

So how unique is Flexifyme? Well, the uniqueness lies in the approach i.e the 360Flex Method. Here they don’t just focus on muscle or fat. The approach blends the ancient wisdom of yoga, meditation, & ayurvedic nutrition with modern science to create an all-inclusive health program tailored to your physical, mental & spiritual needs & delivered in focused private training sessions with expert coaches.

So to bring the idea from concept to reality, Prismic Reflections was assigned to design its primary touch-point – the website. During the initial Discovery phase, it was identified that the targeted users are spread in the wide age group of 30 to 65 yrs who are looking for flexibility beyond the gym. Also, those who are suffering from chronic illnesses or occupational diseases, considering the current stressful lifestyles and Covid scenarios. To start with, the targeted users are premium class audiences from India, Hong Kong, Singapore, and the rest to follow.

Collective Success by Design!

And after an effort of 1.5 months, the website was finally made live. Just within 2 weeks of its launch, Flexifyme was able to achieve 50+ Registrations for Free Sessions & 20+ Subscriptions for paid 1-on-1 sessions.

The journey has just started and our team is closely working with founders of flexifyme.com to uplift the user experience based on qualitative & quantitative data we received from early user testing and analytics.

Interesting! Isn’t it?